Service Design for Sustainability: How to design a systemic change in Fashion Consumption with Service Design and encourage people to engage in a Circular Economy journey?
Translated title
Service Design for Sustainability
Author
Sabeva, Aleksandrina Ivanova
Term
4. term
Education
Publication year
2020
Submitted on
2020-12-18
Pages
164
Abstract
Digital technology and globalization have shifted many economies from making products to providing services. This has increased the need for service design (planning how a service works across touchpoints) and user experience design (making services easy and satisfying to use) to create value for companies and customers. At the same time, social and environmental problems are more visible, and sustainability has become a mainstream expectation. As people learn more about global environmental issues, they increasingly let these values guide what they buy. Fashion, as one of the world’s largest industries, has a significant impact on both economies and the planet, so demands for more sustainable practices are especially strong. To respond, many companies are adjusting their strategies by developing more eco-friendly products and cleaner operations to stay competitive. In today’s experience economy, where businesses compete by offering memorable, value-adding experiences as well as goods, fashion retailers have an opportunity to integrate sustainability into the services that surround their products. Treating sustainability-related services as part of the overall customer experience can be a path to innovation and a strategic way to build stronger relationships with customers.
Digital teknologi og globalisering har flyttet mange økonomier fra at fremstille produkter til at levere tjenester. Det har øget behovet for service design (at planlægge, hvordan en tjeneste fungerer på tværs af kontaktpunkter) og brugeroplevelsesdesign, UX (at gøre tjenester lette og behagelige at bruge), for at skabe værdi for både virksomheder og kunder. Samtidig bliver sociale og miljømæssige problemer mere synlige, og bæredygtighed er blevet et mainstream krav. Når forbrugere lærer mere om globale miljøudfordringer, lader de i stigende grad disse værdier styre deres køb. Modebranchen, som er blandt verdens største, har stor indflydelse på både økonomier og planeten, så kravene om mere bæredygtige praksisser er særligt stærke. For at imødekomme dette justerer mange virksomheder deres strategier med mere miljøvenlige produkter og renere driftsformer for at forblive konkurrencedygtige. I den nuværende oplevelsesøkonomi, hvor virksomheder konkurrerer ved at tilbyde mindeværdige, værdiskabende oplevelser ud over selve varen, har modeforhandlere mulighed for at integrere bæredygtighed i de tjenester, der ledsager deres produkter. At gøre bæredygtighedstjenester til en del af den samlede kundeoplevelse kan være en vej til innovation og en strategisk måde at styrke relationen til kunderne.
[This apstract has been rewritten with the help of AI based on the project's original abstract]
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