Searching for a responsive, dialogic and collaborative universal museum in the Web 2.0: Comparative study between the Montreal Museum of Fine Arts and the Metropolitan Museum of Art

Renisio, Clement

10. term

Culture, Communication and Globalization. English

2012

2012-07-31

79

Web 2.0 – interaktive onlinetjenester som sociale medier, hvor brugere selv skaber og deler indhold – har ændret, hvordan store, encyklopædiske museer (ofte kaldet universalmuseer) præsenterer sig og taler med folk online. I stedet for envejskommunikation giver mange-til-mange-kanaler nu mulighed for, at besøgende og museer kan interagere både med hinanden og indbyrdes. Som reaktion har disse museer åbnet deres samlinger og tjenester på nettet: de tilbyder flere indgange til kunstværker, læringsværktøjer, information om arrangementer og transaktionssektioner. Dette speciale undersøger, om og hvordan museernes websites og tilknyttede sociale medier er med til at skabe en ny form for dialog mellem institutioner og deres onlinebesøgende, som understøtter samarbejde, samtale og deltagelse. Vi sammenligner to universalmuseer – Montreal Museum of Fine Arts og New York MET – og leverer en dybdegående analyse af deres Web 2.0-platforme og strategier for at belyse denne problemstilling.

Web 2.0—interactive online tools such as social media that let users create and share content—has changed how large, encyclopedic museums (“universal museums”) present themselves and communicate online. Instead of one-way messaging, many-to-many channels now allow visitors and museums to interact with each other and among themselves. In response, these museums have opened up their collections and services on the web: they provide multiple entries for artworks, educational tools, event information, and transactional sections. This thesis examines whether and how museum websites and related social media help build a new kind of dialogue between institutions and their online visitors—one that emphasizes collaboration, conversation, and participation. We compare two universal museums—the Montreal Museum of Fine Arts and the New York MET—and offer an in-depth analysis of their Web 2.0 platforms and strategies to explore this question.

[This abstract was generated with the help of AI]

universal museums ; web 2.0 ; social media ; websites ; audiences ; collaboration ; dialogue ; participative institutions

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