• Oana Iulia Bondroiu
This study has investigated how and why yoga is (re)constructed among consumers in the Western world, based on their individual stories and the meanings they associate with their yoga practice. Including consumers with different backgrounds, who are practising yoga in two different locations in Denmark, the analysis focused on understanding their perceptions of yoga, and how that contributes to the existing knowledge about yoga practices, consumer culture and identity.
Publication date31 May 2016
Number of pages85
ID: 234411785