This Master Thesis proposes a new design of
a well-established winery in Negrar near Verona, Italy. The aim is to strengthen the social character of the company while integrating cultural functions as well as attracting tourists to this peculiar wine hub.
Wine is the core of the design, so the production has to be clearly organized and uncompromised. In the same sense, different sets of experiences for visitors have to be continuously and thoughtfully built up. The contrasts between the Industrial and Residential together with well-considered Flows have formed
a driving force for the design. Furthermore, the technical knowledge has been constantly informing the architectural decisions so a truly integrated design has been achieved.