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  • What is truly Scandinavian. The concepts of nation...

What is truly Scandinavian. The concepts of nationalism, globalisation, and culture in consumers' responses to SAS' controversial ad.

Student thesis: Master thesis (including HD thesis)

  • Dariana Oleinik
4. term, Tourism, Master (Master Programme)
LanguageEnglish
Publication dateJun 2020
Keywordssas, culture, globalisation, nationalism, advertising
ID: 333384239
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  • What_is_truly_Scandinavian_The_concepts_of_nationalism__globalisation__and_culture_in_consumers__responses_to_SAS__controversial_ad

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