What is truly Scandinavian. The concepts of nationalism, globalisation, and culture in consumers' responses to SAS' controversial ad.

Student thesis: Master thesis (including HD thesis)

  • Dariana Oleinik
4. term, Tourism, Master (Master Programme)
LanguageEnglish
Publication dateJun 2020
Keywordssas, culture, globalisation, nationalism, advertising
ID: 333384239