What are SaaS firms and how do they internationalise with limited resources? International Business application to Software as a Service: Applying the International Business perspective, what is the business model of the SaaS Born Global firm? And How does the business model enable SaaS firms to rapidly expand to multiple markets seemingly overnight?
Student thesis: Master Thesis and HD Thesis
- Attila Lénárt
- Christopher Sebastian Kirkedal
4. Semester, Economics and Business Administration (International Business), Master (Master Programme)
Software as a Service has become popular in the business world. Born Globals have been
introduced in International Business, and Born Globals include SaaS companies. What is
exemplary about Born Globals is that they operate and internationalise under asset
parsimony. Extant academic literature is still unclear on the internationalisation factors of
Born Globals, as perspectives are still being investigated. This paper aims to introduce SaaS
companies within the context of internationalisation by analysing the business model and the
internationalisation behaviour of said firms. The paper includes a criticism of extant core
theories, and further provides a perspective that could help in understanding the firm in
context. The research paper builds on findings of other authors who have been investigating
this phenomenon. Through interviewing five case companies at various stages of their
business maturity stage, the research questions aim to complement existing research to
provide further perspectives in the field.
introduced in International Business, and Born Globals include SaaS companies. What is
exemplary about Born Globals is that they operate and internationalise under asset
parsimony. Extant academic literature is still unclear on the internationalisation factors of
Born Globals, as perspectives are still being investigated. This paper aims to introduce SaaS
companies within the context of internationalisation by analysing the business model and the
internationalisation behaviour of said firms. The paper includes a criticism of extant core
theories, and further provides a perspective that could help in understanding the firm in
context. The research paper builds on findings of other authors who have been investigating
this phenomenon. Through interviewing five case companies at various stages of their
business maturity stage, the research questions aim to complement existing research to
provide further perspectives in the field.
| Language | English |
|---|---|
| Publication date | 1 Jun 2022 |
| Number of pages | 72 |