This report is the dokumentation behind a 10th semester final project, which is based on a task given by the project collaborator Jacob Boelskifte and deals with the development of a company’s visual identity. The company wish to develop a new type of mattress, based on a patented plastic fiber material, with reusable properties. The report outlines the description and development of the company’s graphic dentification as well as product idiom. The result of the project is a description of the rules and guidelines for the use of the company’s visual identity in the development of future products. The company’s visual identity is illustrated with an example of the design of a bed.