In this report, we set out to determine how the Danish IT industry and IT professionals understand user experience (UX) and work with UX evaluation methods and to what extent is UX evaluation literature relevant for practitioners. This was approached through three research questions using three research methods. In order to develop an understanding of UX evaluation literature we did a literature review. We collected papers from databases and conferences and our collection has papers from 1988 to 2014. Through this collection we found that questionnaires are the most used technique to collect data from UX evaluation results. We also categorized the UX dimensions into three categories and found how UX evaluations have changed over time. We found that the number of dimensions and technique variety has increased. Next we used a survey of the Danish industry to study the state-of-the-art of UX evaluation methods in industry. In preparing the survey we had interviewed companies and did a pilot survey. We sent the survey to direct employee email addresses and posted links to the survey through special interests groups in Denmark. From the survey we found that companies conduct UX evaluations either during the development process, by a separate department in the company or hire an external company to do the evaluation for them. We also found that companies that evaluate usability also evaluate UX and that UX practitioners in industry are not familiar with the UX evaluation methods that are popular in academia. In the third and final part of the report we performed an action research study on adoption and promotion of UX evaluations in a company. We found that workshops work well to introduce company employees to new methods and concepts. The company was also interested in presentable results that could be applied to improve their products. When it came to single methods, the company prefered methods that were adapted to their needs before they were considered for adoption by the company.