Up in the Air: A Case Study of United Airlines' Online Crisis Communication Vis-à-Vis Modern, Empowered Consumers on Social Media
Student thesis: Master thesis (including HD thesis)
- Michelle Susanne Bowen Petersen
- Helle Kristine Kragh
4. term, International Business Communication (English), Master (Master Programme)
| Language | English |
|---|---|
| Publication date | 2018 |
| Number of pages | 107 |