Up in the Air: A Case Study of United Airlines' Online Crisis Communication Vis-à-Vis Modern, Empowered Consumers on Social Media
Student thesis: Master Thesis and HD Thesis
- Michelle Susanne Bowen Petersen
- Helle Kristine Kragh
4. term, International Business Communication (English), Master (Master Programme)
Language | English |
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Publication date | 2018 |
Number of pages | 107 |