Tourism Destination Image of Lithuania in the Perspective of Danish Market: What the Non-visitors Say
Student thesis: Master Thesis and HD Thesis
- Greta Laucyte
4. term, Culture, Communication and Globalization, Master (Master Programme)
The present research is an investigation of the Lithuania’s tourism destination image in the
Danish market from the perspective of non-visitors by means of a Web-based survey. A
combination of qualitative and quantitative approaches was utilized with the purpose to fully
capture all of the components of the multidimensional destination image construct.
Danish market from the perspective of non-visitors by means of a Web-based survey. A
combination of qualitative and quantitative approaches was utilized with the purpose to fully
capture all of the components of the multidimensional destination image construct.
| Language | English |
|---|---|
| Publication date | 15 Sept 2018 |
| Number of pages | 53 |