TO SELL OR NOT TO SELL? - A QUALITATIVE RESEARCH ABOUT SELF CONTRADICTORY BRANDING - A NEW STRATEGY
Student thesis: Master thesis (including HD thesis)
- Signe Aarø Lindgaard
- Maria Rishøj Petersen
- Jonas Obel Knøsgaard
4. term, Communication, Master (Master Programme)
| Language | Danish |
|---|---|
| Publication date | 1 Jul 2020 |
| Number of pages | 148 |