• Hanna Cecilia Sargin Andersen
  • Josefina Del Carmen Gaete Villegas
  • Hamish Ingles Coventry
4. term, Service Systems Design, Master (Master Programme)
This thesis examines how service design and collaborative learning theories can be used to support the customization of the AI Design sprint workshop to be targeted for children. The current AI design sprint is developed by the design agency 33A and will be used as a case to explore the concept of AI design sprint workshops for children. The thesis has been conducted in collaboration with 33A taking place from February to May 2020.

The main purpose of the current workshop is to support companies that collaboratively would like to use new methods to transform towards AI. The aim of 33A in developing this workshop is to make AI accessible for people and businesses and under this aim, they saw the opportunity to expand their service to new markets where they see education being a huge potential.

The focus of this case is the service offering The AI design sprint as we categorize as The AI design sprint workshop. The service offering is organized by a facilitator across a sequence of touchpoints, where the facilitator being the service provider 33A, interacts with the customers (users). By conducting a service design process, we have explored the user journey of an AI design sprint primarily using qualitative methods, collaborative learning theory, and service design tools. A journey map is used, as the primary tool, to provide insights into the users’ experience, collaboration needs, and motivation through the journey.
The case is concluded with a service concept building on the existing AI design sprint workshop. We are proposing additional steps and touchpoints to the current user journey as well as elements from collaborative learning theory with a focus on customization and collaboration. The customization concept is based on relevant findings and development conducted through our design process. Here we identified that the participants being children are challenged in collaboration leading to challenges in group work where the aim is to solve problems using AI.
The focus is, therefore, on the outcome by guiding and instructing the children in the AI design print process the work and in general, improving the collaborative learning and overall experience working solving problems and developing solutions using AI technologies.
The user journey from the customization concept was tested with 33A in May 2020 during a remote online AI design sprint workshop for children. The service proposal was then delivered as a product report presenting how the touchpoints can be integrated into the existing service journey and what value it could provide both for the users and the service provider. Furthermore, based on the case, this thesis will reflect and discuss the service design process and how our findings can be relevant

Keywords: Service Design, User journey, Collaborative learning, Children, Education, Design workshops

Publication date28 May 2020
Number of pages160
External collaborator33A
Business supervisor Jonas Wenke jonas@33.ai
ID: 333098445