The Pepsi Paradox: Investigating the rivalry between Coca-Cola and Pepsi during the 1950s-80s through comparative analysis while incorporating semiotics and emotional branding theory

Student thesis: Master Thesis and HD Thesis

  • Steffen Berg Jensen
4. term, International Business Communication (English), Master (Master Programme)
LanguageEnglish
Publication date2 Jun 2014
Number of pages77
ID: 198413284