The Pepsi Paradox: Investigating the rivalry between Coca-Cola and Pepsi during the 1950s-80s through comparative analysis while incorporating semiotics and emotional branding theory
Student thesis: Master thesis (including HD thesis)
- Steffen Berg Jensen
4. term, International Business Communication (English), Master (Master Programme)
| Language | English |
|---|---|
| Publication date | 2 Jun 2014 |
| Number of pages | 77 |