This study aims to explore and comprehend factors influencing Brazilian individuals’ intention toward impact investing. The theoretical framework of this project builds upon the Theory of Planned Behaviour and integrates Risk Aversion, Social Preferences, Professional Financial Experience and Sex as explanatory variables of intention towards impact investments. In order to assess the impact that non-financial factors have on the investment intention the project developed a quantitative study employing Partial Least Square Structural Modelling on a non-probability sample of 254 Brazilian individuals. The results point out a significant positive effect of Attitudes, Subjective Norms, and Perceived Behavioural Control on investment intention towards impact investments. Furthermore, the study reviews a significant indirect effect of Social Preferences and Sex on investment intention. Finally, the research contributes by extending the knowledge on investment behaviour intention towards impact investments in a region slightly explored and opens space for researchers to further explore additional factors within Impact Investing context.