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  • The impact of user-generated content, found on soc...

The impact of user-generated content, found on social media platforms, over brand awareness and consumer decision-making process

Student thesis: Master Thesis and HD Thesis

  • Polina Krasimirova Ortova
4. term, Economics and Business Administration (International Marketing), Master (Master Programme)
LanguageEnglish
Publication date2019
Keywordsuser-generated content, brand awareness, consumer decision-making process, purchase intentions, social media platforms
ID: 305038699
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