The impact of user-generated content, found on social media platforms, over brand awareness and consumer decision-making process
Student thesis: Master Thesis and HD Thesis
- Polina Krasimirova Ortova
4. term, Economics and Business Administration (International Marketing), Master (Master Programme)
| Language | English |
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| Publication date | 2019 |
| Keywords | user-generated content, brand awareness, consumer decision-making process, purchase intentions, social media platforms |
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