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  • The Impact of Multiple Countries of Origin Image o...

The Impact of Multiple Countries of Origin Image on Consumer Perception Concerning Hybrid Products

Student thesis: Master thesis (including HD thesis)

  • Simona-Diana Saptebani
4. term, Economics and Business Administration (International Marketing), Master (Master Programme)
LanguageEnglish
Publication date2012
Number of pages118
Keywordscountry of origin, international marketing, made-in label, hybrid products
ID: 63596194
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