This thesis concetrates on Volunteer tourism that has been emerging recent form of alternative tourism. Originally, this concept was supposed to attract travelers with altruistic motives who aim to be helpful and contribute during their holidays. However, nowadays there are the variety of motives which can also be related to the lesiure aspect of volunteer tourism.
The special attention of the paper is put on motives and expectations of baby boomers in Canada who represent the large group of the population. They tend to have more time, finances, “leaving legacy” attitude than previous generation. Morevoer there is a lack of research focusing on this generation in Volunteer tourism.
Therefore, the objective of this study is to explore perceptions of Volunteer tourism amongst Canadian baby boomers and their motives and expectations related to this concept of travelling and volunteering at the same time.
The empirical data were collected by interviewing participants via Skype. Their perceptions were analyzed through frameworks which came from discussed theories.
The main aim of the master thesis is to provide new knowledge and
viewpoints on the matter of the Volunteer tourism concept and to understand this unique growing segment. Furthermore, the author provides recommendations and practical implications at the end of this paper.