• Gintare Simkute
This research discussed about the importance of data strategy and its alignment across the organization. The purpose of the research is to develop a data strategy framework that would be applicable for the case study. The research is based on the literature review and the empirical data from the interviews within the company of case study. During literature review, various existing strategy alignment theories and existing data strategy framework have been investigated and applied to the case study by the use of conceptual framework. Graphical representation of the data strategy framework is developed for the case study that shows the process of building data a comprehensive data strategy in the organization.
SpecialisationBusiness Development
Publication date7 Sept 2018
Number of pages78
ID: 286666354