This master thesis is an investigation and demonstration of how service design methods and tools can be applied in event organizations, specifically to solve the problem of the collaboration partner Carnival in Aalborg. The project analyses the proposed problem and synthesize a possible solution based on user and company insights. The experienced problem is regarding the participants support of the event. The problem statement of the master thesis is: How can Carnival in Aalborg be improved through service design methodology, with the goal of increasing the value of supporting the carnival and through this give participants incentive to support?
The solution to the problem is a co-creative system that enables stakeholders to create value for the participants in mutual association. The main focus of the project is therefore on the different stakeholders but also focusing on the target group of the carnival - young people in Aalborg.
This thesis is presented in two reports: presentation and process report. The presentation describes the final solution targeting the collaboration partner (Carnival in Aalborgs organisation) meanwhile the process report is showing the process to answer why this solution was proposed.