• Kirstine Jacobsen
4. term, Tourism, Master (Master Programme)
Abstract. This thesis is based on a single case study about a partnership in the city of Blokhus in North Jytland, Denmark. The partnership consists of 15 different actors, mainly SME’s except for one large company, an amusement park. The collaboration is dealing with exhibition collaboration and destination branding of the city of Blokhus. The partners are all from the private sector. The main emphasis is on how partnerships function. The balance of power within, and how this power can shift between actors throughout different processes. There is also emphasis on trust and if and why trust is a key factor when engaging in a partnership. The thesis takes it methodological stand in hermeneutics and goes on debating the generilsability, reliability and validity of the thesis. The thesis takes of by setting a definition of destination. The importance of an efficient branding of destination is discussed and analysed from a concrete leaflet created by the actors in the partnership. It is analysed why private actors take over tasks that used to be of public matter, and the importance of an efficient branding strategy for controlling the development of a destination. The most important factors of collaborations to occur is that the actors have a common idea or goal to make partnership an attracting way of achieving goals. Partnership is instigated by a crisis and or a common vision and there are several ways to proceed in a partnership. To have successful partnership in the long haul, the process must put into a system either unstructured or structured. The outcome is not the most important thing in a partnership, is the process and the individual achievement of goal and the obtaining of new knowledge.The conclusion of the thesis is that an unstructured partnership is less like to succeed, if there are a large number of actors involved. The balance of power and trust among members of a partnership are crucial to for the ability to make decisions within a network, and the number of actors is making the decision-making process more difficult in an unstructured network. The case study are at a difficult point in time there are analysed and concluded on the future for the network. The findings are, that the partnership is at risk for dissolving, as it is trying to move forward into a partnership of larger scope.
Publication date9 Aug 2012
Number of pages30
ID: 66397450