• Ana Christina Rocha Robleto
4. Semester, Digital Communication Leadership (Master Programme)
In the digital era, the importance of digital technologies for the success of any business model is palpable. The role of IT is less of a supporting tool and more of a business enabler or even more that of a business driver, this is very evident in the implementation of product-service systems and initiatives that are only possible through digital technologies. It is important then to understand what the factors that contribute to a successful implementation are. Research has focused on the alignment of Business and IT strategies as a key driver of success. This research will explore the stakeholders, roles and challenges of a product-service system implementation and how the strategy alignment of Business and IT affects such implementation.
LanguageEnglish
Publication date31 Jul 2018
Number of pages95
ID: 283703139