This thesis has investigated the relationship between social norms and chances of finding employment in IT in Denmark for non-Danish women. The non-Danish women have participated in a career coaching programme offered by a free tech school, ReDI School Copenhagen. The women have been offered a volunteer career coach that has helped them with finding employment in Denmark. The thesis has aimed to identify social norms in the Danish IT labour market, and how they affect the chances of employment for non-Danish women and has investigated how the career coaching programme uncovers the social norms and helps the women navigate these. The method of data gathering has been semi-structured interviews of ReDI School coachees, coaches, an independent career consultant and ReDI School’s career program manager.
The results show that understanding and following the social norms may increase the chances of finding employment in IT in Denmark for non-Danish women and that the career coaching programme uncovers and helps the women navigate the social norms, which may increase their chances of employment, although there are norms where more focus in future coaching sessions, as well as further research, may be required.