Globalization and the spread of knowledge through technology have shifted economies from manufacturing/ product based to service-based. This transformative path has increased demand for service design and user experience design to create an additional value for both companies and users. Simultaneously, social and environmental challenges keep increasing their scope, reflecting the rise of trends such as sustainability. With consumers becoming more conscious about their lifestyle and knowledgeable about the global environmental challenges, they have started to reflect this knowledge into their purchasing decisions for products and services. As the second biggest industry, fashion has a tremendous impact on economies and the Planet. Therefore sustainability is specifically evident and demanded. To meet these new needs, companies are slowly shifting their strategies towards more eco-friendly products and operations and ensuring a stable and competitive position. The Experience Economy, which technology and the collective rise of services have enabled, now it is the time for fashion retailers to consider how to embed sustainability services as a value-adding experience to their product offerings as a way of innovation and also as a strategic approach towards their customers