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  1. Economics and Business Administration (International Marketing), Master
  2. Building Brand Resonance Through Brand Experience: a Fashion Market Perspective

    Iiris Salli Henriikka Varjonen

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018

    Student thesis: Master thesis (including HD thesis)

  3. #Credibility - Exploring Source Credibility of Influencers and Purchase Intention on Instagram

    Julian Rydahl Passetti, Kristian Malle, Tyll Würfel

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018

    Student thesis: Master thesis (including HD thesis)

  4. Effect of microtransactions in video games on brand perception and loyalty

    Ema Simec

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018

    Student thesis: Master thesis (including HD thesis)

  5. RETARGETING EFFECTS ON CONSUMER PURCHASE INTENTIONS

    Kristine Kaulina, Girts Kaulins

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018

    Student thesis: Master thesis (including HD thesis)

  6. Does virtual reality signal a new marketing reality? A study evaluating the advertising effectiveness of virtual reality

    Jana Mancikova

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017

    Student thesis: Master thesis (including HD thesis)

  7. Value Co-creation: The perspective of Securitas Direct

    Gonçalo André Fernandes Paulos

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017

    Student thesis: Master thesis (including HD thesis)

  8. Who is next to you in line? Towards a typology of Swedish grocery consumers

    Nadia Aspen

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017

    Student thesis: Master thesis (including HD thesis)

  9. Neutralization theory: A tool to understanding consumer (un)ethical behavior

    Domantas Gervinskas, Raul Bogdan Caciora, Yousif Abdul Hameed

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2015

    Student thesis: Master thesis (including HD thesis)

  10. What impacts does the sales promotion instrument have on German consumers' behaviour?

    Niklas Maximilian Geisler

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2015

    Student thesis: Master thesis (including HD thesis)

  11. EFFECT OF BRAND IMAGE ON CONSUMER PURCHASE BEHAVIOUR: INTERNATIONAL FOOTWEAR MARKET COMPARISON

    Egle Petrauskaite

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2014

    Student thesis: Master thesis (including HD thesis)