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  1. Economics and Business Administration (International Marketing), Master
  2. Student thesis: Master thesis (including HD thesis)

  3. The Effect of Greenwashing on Consumer Perception

    Amanda Juul Jensen, Oliver Frøkjær

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2020

    Student thesis: Master thesis (including HD thesis)

  4. The utilization of locational determinants as a means of segmentation

    Emil Parmo Hansen

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2020

    Student thesis: Master thesis (including HD thesis)

  5. Student thesis: Master thesis (including HD thesis)

  6. Anti-branding and its impact on brand identity and consumers purchase behavior

    Silvia Mihalíková, Mauro André Matias Marques Henriques

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019

    Student thesis: Master thesis (including HD thesis)

  7. A smart practice case study on storytelling as a branding tool for fashion brands on social media

    Annabella Szabó, Nadja Kruse

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019

    Student thesis: Master thesis (including HD thesis)

  8. A Study of the Adoption of Internet of Things among German Consumers

    Bastian Leonard Thiel

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019

    Student thesis: Master thesis (including HD thesis)

  9. How social media usage can support the internationalization process of B2B IT software providers: -An explanatory study

    Anas Aziz

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019

    Student thesis: Master thesis (including HD thesis)

  10. Study of the development of the new digital products within the advertising industry; Case of: Cheetah Digital

    Dominika Tyliszczak

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2019

    Student thesis: Master thesis (including HD thesis)

  11. Building Brand Resonance Through Brand Experience: a Fashion Market Perspective

    Iiris Salli Henriikka Varjonen

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018

    Student thesis: Master thesis (including HD thesis)