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  1. Economics and Business Administration (International Marketing), Master

  2. Effect of microtransactions in video games on brand perception and loyalty

    Ema Simec

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2018

    Student thesis: Master thesis (including HD thesis)

  3. A smart practice case study on persuasive sustainable fashion communication - Mastering Better World Fashion´s communication challenge

    Carolin Engelke, Anika Spindelmann

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017

    Student thesis: Master thesis (including HD thesis)

  4. Consumer switching intention: a study of the Bulgarian electricity market

    Slavena Plamenova Bakardzhieva

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017

    Student thesis: Master thesis (including HD thesis)

  5. Does virtual reality signal a new marketing reality? A study evaluating the advertising effectiveness of virtual reality

    Jana Mancikova

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2017

    Student thesis: Master thesis (including HD thesis)

  6. Analyzing Preferences with Consumer Neuroscience

    Libor Dolezel

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2016

    Student thesis: Master thesis (including HD thesis)

  7. Customer engagement in online brand communities - A netnographic analysis of Facebook brand pages

    Daniel Bækgaard Skeie, Tim Dych Olsen

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2016

    Student thesis: Master thesis (including HD thesis)

  8. EFFECT OF BRAND IMAGE ON CONSUMER PURCHASE BEHAVIOUR: INTERNATIONAL FOOTWEAR MARKET COMPARISON

    Egle Petrauskaite

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2014

    Student thesis: Master thesis (including HD thesis)

  9. Ethics and Manipulative Marketing - an empirical analysis of the Danish Competition and Consumer Authority and Danish Marketing Policies

    Louise Christensen

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2014

    Student thesis: Master thesis (including HD thesis)

  10. Investigation of Consumer Attitude Toward RAS-Produced Fish: In Pursuit of a Viable Price Premium

    Jesper Ekmann Larsen

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2014

    Student thesis: Master thesis (including HD thesis)

  11. How managers decide how to segment their markets? Case study of the Danish and Estonian dairy industry

    Anni Viskus

    Economics and Business Administration (International Marketing), Master, (Master Programme) 4. term, 2012

    Student thesis: Master thesis (including HD thesis)

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