• Kasper Horslev Ravnkilde
  • Alexander Flyvholm Povlsen
4. term, Engineering Psychology, Master (Master Programme)
In this study the phenomenon of word-emoji substitution was explored with the intention of determining if common models of reading would be able to accommodate for word-emoji substitution. To that avail it was explored if emoji were subject to preview benefit the same as words, and if other position dependent artefacts could be found. Furthermore the results would be compared and discussed in concert with earlier studies pertaining the same subject.
To this extent the two earlier studies were reviewed and two experimental paradigms were constructed. The first paradigm was a repeat of a paradigm from one of the earlier studies with the intention of reproducing the results. This paradigm was set up to ascertain the comprehension time of paired single words and emoji. The second paradigm was a reading paradigm in which short sentences with word-emoji substitution were read and questions about the sentences were answered afterwards. This paradigm served the purpose of determining positional artefacts and ascertain if emoji were subject to preview benefit.
The results from this and earlier studies show that emoji only seems to affect the comprehension time, where single emoji are more quickly comprehended than words, and otherwise seem to express the same tendencies as words when it comes to reading speed, backtracking, fixation time and preview benefit.
Publication date6 Jun 2019
Number of pages136
ID: 305181228