Circular Economy is an emerging concept in various fields including tourism, therefore this research explores how could it provide value for tourism companies, tourists and locals alike through reducing waste produced by tourism activities. In order to form a theoretical background of the research, the literature review provides and understanding of the origins and current state of the CE in general and specifically in the tourism industry. Through data collection from different sources like interviews and observations in Copenhagen, Denmark, the field of the research an analysis is carried out regarding waste management practices in tourism currently and how could the CE concept improve the situation. As a main result of the research challenges are identified which currently prevent the CE from spreading more widely in tourism and therefore support the elimination of waste. Furthermore design, marketing and business practices are presented which could provide answers to these issues and alleviate the pollution caused by tourism.