Re-evaluating Media in Slovakia: What the evidence reveals about true worth of media for brand marketers

Student thesis: Master thesis (including HD thesis)

  • Anton Kukucka
4. term, Economics and Business Administration (International Marketing), Master (Master Programme)
LanguageEnglish
Publication date5 Jun 2019
External collaboratorZenithOptimedia
No Name vbn@aub.aau.dk
Other
2muse
No Name vbn@aub.aau.dk
Other
Keywordsmarketing effectiveness, brand building, advertising media, digital media, traditional media, media selection criteria, advertising media attributes, advertising theory, weak theory, strong theory
ID: 305185229