Product Placement: - et effektmysterium
Student thesis: Master thesis (including HD thesis)
- Mette Christiansen
4. term, Communication, Master (Master Programme)
| Language | Danish |
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| Publication date | 1 Aug 2011 |
| Number of pages | 80 |
| Keywords | Product placement, Brand Placement, Effektforskning, The Strong Theory, The Weak Theory, Genrer, Low Attention Processing Model |
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