Pre – trip planning and decision making process: Case of AirBnB
Student thesis: Master Thesis and HD Thesis
- Karolina Fetingyte
4. term, Culture, Communication and Globalization, Master (Master Programme)
The objective of the study is to explore and understand how tourists acquire
knowledge in pre-trip planning stage in order to book an accommodation through AirBnB
and what kind of influence it gives to their decision making process. Therefore, the purpose
of this study is exploratory and designed to investigate and generate a new level of
understanding about relatively new phenomenon.
knowledge in pre-trip planning stage in order to book an accommodation through AirBnB
and what kind of influence it gives to their decision making process. Therefore, the purpose
of this study is exploratory and designed to investigate and generate a new level of
understanding about relatively new phenomenon.
| Language | English |
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| Publication date | 31 May 2016 |
| Number of pages | 46 |
| Keywords | Information technologies, collaborative consumption , pre-trip planning, information search, decision making process, consumer behavior, tourism product |
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