As the vertical farming concept has been getting more and more popularity lately, controlled environment farming (CEF) technologies have gotten strong momentum in development. Large and small scale products utilize the many benefits of CEF to grow healthy and organic plants not only quicker, but also more effectively. This thesis project explored the opportunity to use some of the latest technologies in a single home-use consumer product that allows the users to grow their own organic food, without any soil or pesticides, inside their homes: Pivot. With space for 12 individual plants, Pivot uses modern technologies to grow the food faster, thanks to the rotational mechanism that ensures perfect light capture by the plants as well as better distribution of plant hormone Auxin, which results in richer harvest. Pivot also allows the users to tweak and customize different parameters of the growth cycle, in attempts to get the best possible results in shortest possible time. Pivot encourages users to cooperate or compete in the art of home growing, all the while providing healthy, organic greens to the table.