• Mikkel Ørsøe
4. term, Tourism, Master (Master Programme)
Contemporary Danish tourism could be defined by rural and urban tourism. Where urban by legislators and the established tourism system is being framed as inferior to the rapid growth rates of Danish urban tourism. Still in terms of number of bed-nights and turnover, Danish rural tourism holds a dominance in relation to Danish urban tourism. This dominant market position combined low growth rates have been being identified as particular problematic. Yet, contemporary Danish tourism research, have delimited the single most relevant segment and stakeholder within Danish rural tourism. Only in recent years contemporary Danish tourism research, have begun preliminary local research, to better understand the segment. But, at a macro level, nothing suggests that contemporary Danish tourism, perceives the scale, scope, and potential of a less narrow view on Danish rural tourism. The thesis explores the current available quantified qualified secondary data, in a micro perspective, to suggest an alternative quantitative perspective to the full scope and economic impacts of the missing segment. In addition, the full magnitude of second-homes on tourism in a micro perspective, is being explored. Since no know research, have exclusively explored the isolated segment of second-home owners, the thesis engages in ten in-depth interviews with second-home owners. The second-home owners have been screened into two equal sized groups from two different regional areas. Contrary to the assumptions made by policymakers, researchers and tourism industry, rural tourism could be perceived to have significant economic impacts, at a micro, meso and macro level. Where the contemporary understanding, is limited by dogma established in the 1970´s, creates significant blind spots in the understanding of the complex dynamics associated with Danish rural tourism. There is an apparent underlying policy and power struggle between urban and rural tourism development, that systematically and effectively limits Danish rural tourism, and with that Danish rural development. The blind spots created, a suggests that policy makers, have made long term strategic tourism reforms upon an incomplete, limited, and misrepresented understanding of Danish tourism. That digs Danish tourism, deeper into a misunderstood, limited, and delimited understanding of Danish tourism and the deeper complex implications associated to it.
Publication date29 May 2021
Number of pages63
ID: 413260245