Online Marketing: New models of advertising

Student thesis: Master thesis (including HD thesis)

  • Kim Eriksen
  • Claus Hemmingsen
This paper will serve as the Master Thesis on the Cand.Merc.Ibe education. The paper is designed to give the reader an insight to if, and how companies utilise the possibilities of Internet advertising and branding.
Publication date2008
Number of pages117
Publishing institutionAalborg Universitet
ID: 16056828