Online Marketing: New models of advertising
Student thesis: Master thesis (including HD thesis)
- Kim Eriksen
- Claus Hemmingsen
4. Term, Economics and Business Administration (International Business Economics), Master (Master Programme)
This paper will serve as the Master Thesis on the Cand.Merc.Ibe education. The paper is
designed to give the reader an insight to if, and how companies utilise the possibilities of
Internet advertising and branding.
Language | English |
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Publication date | 2008 |
Number of pages | 117 |
Publishing institution | Aalborg Universitet |