• Mads Jonas Birkbak Thomsen
The purpose of this Master's thesis is to investigate consumer ethnocentrism in an online context. 319 respondents are being analyzed in SPSS, whit the aim of clarifying some of the underlying factors of online consumer ethnocentrism in Denmark. Findings show the gender, age and level of education are affecting the degree or/impact of consumer ethnocentrism, while level of income is insignificant.
Publication date7 Jun 2017
Number of pages148
ID: 259268285