Neutralization theory: A tool to understanding consumer (un)ethical behavior
Student thesis: Master Thesis and HD Thesis
- Domantas Gervinskas
- Raul Bogdan Caciora
- Yousif Abdul Hameed
4. term, Economics and Business Administration (International Marketing), Master (Master Programme)
Neutralization techniques have been verified if can explain the gap between intentions and behavior of Danish consumers when it comes to buying ethically made textile and clothing products
| Language | English |
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| Publication date | 9 Jun 2015 |
| Number of pages | 135 |
| Keywords | ethical, clothing, neutralization, denmark, ethicality, consumer behavior |
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