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  • Multi-channel Grocery Retail: Retail brand equity ...

Multi-channel Grocery Retail: Retail brand equity and its influence on online channel consumer adoption in the Czech market

Student thesis: Master thesis (including HD thesis)

  • Lubomira Zavodnikova
4. term, Economics and Business Administration (International Marketing), Master (Master Programme)
LanguageEnglish
Publication date2017
ID: 261250375
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  • IM_thesis_Lubomira_Zavodnikova

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