This master thesis presents the design proposal of the architectural competition ‘Center for Experience and Water Sports’, by Morsø Municipality. The result of the proposal is ‘Mors Ø’ , Maritime center and Oyster Restaurant, located in Nykøbing Mors, situated in the rural area of Northern Jutland, Denmark, on the isle of Mors inside Limfjorden. This master thesis is written as a part of the master's education in Sustainable Architecture at Aalborg University, which results in an interdisciplinary approach, combining architecture and engineering into one practice of an architect-engineer. The master thesis focuses upon the implementation of value-creation in the design process with the aim to be designing purposeful architecture. Throughout the design process several investigations of the urban area, the experience of spaces, indoor climate together with the sustainable impact of the building has been conducted. All with the aim to create a purposeful piece of architecture for the society, building owner, and users of the building.

The design proposal is seen as the platform which contributes to the revitalization of Nykøbing Mors and reunites the city to the fiord and accommodates a new self-perception. Furthermore, the project aims to reverse an ongoing problem of urbanization, leaving smaller cities as Nykøbing Mors, inside the rural areas in decadence . The platform of shellfish gastronomy and water sports creates the basis for social coherence and local gastronomical experiences, attracting tourists, locals, and potential newcomers to the rural city of Nykøbing Mors.