Manage the Adoption of CRM Technologies: An exploration into the tensions and motivational mechanisms that affect Sales Representatives adoption of new CRM technologies - A Case Study: n exploration into the tensions and motivational mechanisms that affect Sales Representatives adoption of new CRM technologies - A Case Study
Student thesis: Master Thesis and HD Thesis
- Stephan Laugmann Larsen
- Rasmus Sangild Kjærsgaard
4. term, Economics and Business Administration (International Marketing), Master (Master Programme)
| Language | English |
|---|---|
| Publication date | 2 Jun 2021 |
| Number of pages | 122 |