Low-cost and the Greenest Choice? Consumers' Perceptions of Wizz Air's Sustainability Communication: How does Wizz Air’s sustainability communication as a low-cost airline affect its receivers’ perceptions of the airline’s credibility?

Student thesis: Master Thesis and HD Thesis

  • Charlotte Gammelgaard
4. term, International Business Communication (English), Master (Master Programme)
LanguageEnglish
Publication date2023
Number of pages79
ID: 532262054