The following project was finished at Aalborg University Copenhagen during the 10th semester of Medialogy. Although VFX Studios work with limited production budgets their clients’ expectations of quality and appearance keeps rising. This thesis researches workflow optimisation possibilities within the VFX production pipeline. By utilising how human perceive and store information in memory to achieve acceptance of hyperrealistic VFX, the Expectation & Belief Model was synthesized. An advertisement was selected as the foundation for the testing. The results were based upon the conduction of two preliminary tests as proof of content and six main tests to determine how people perceive and accept hyperrealistic and non-hyperrealistic VFX. The main tests showed that people are less critical towards hyperrealistic simulations and consequently accept the representations despite a low definition. However, the exposure of non-hyperrealistic simulations resulted in a far more critical response. The conclusion suggests the optimisation of VFX productions by using 200 voxel definition for the creation of hyperrealistic simulations, which reduces the turnaround time 22minutes each iteration, compared to a voxel definition of 300.