This paper examines the development of the next universal remote control. The paper focusses on performing user research in order to identify the user's wishes. Subsequently the paper goes through a concept development phase to create several remote control concepts. Finaly one concept which defines the next remote control will be chosen. The user research is built on an examination in user behavior in relation to television usage, other existing remote controls and interviews regarding users’ behavior on their remote control and other products. There have been conducted 9 different interviews with the regular user, which resulted in 600 statements. These statements were then analyzed in order to create a list of the user's wishes regarding the next remote control. The user research resulted in a list of 18 wishes, whereas each wish was given a factor of significance, that was then used in the concept development phase. The concept development phase has been divided into two parts, where the first part focuses on different brainstorming techniques in order to develop ideas to form a shape for the remote control. This resulted in three different shapes. Afterwards more brainstorming techniques were used to create a layout for the selected shapes. This proces resulted in 7 concepts. These concepts were discussed in an interview with 6 concept developers and user experience designers at Bang \& Olufsen in order to narrow the selection down to one concept. The chosen concept has been showed through illustrations and thorough description.