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  • It'd be weird without McDonald's - a theoretical a...

It'd be weird without McDonald's - a theoretical and qualitative study into methods a small or medium enterprise could adopt in a sponsorship agreement with a local sports team with the ultimate aim of increasing sales

Student thesis: Master Thesis and HD Thesis

  • Timothy Prioulx Cooper Wognsen
4. term, Culture, Communication and Globalization, Master (Master Programme)
LanguageEnglish
Publication date28 Feb 2013
Publishing institutionAAU
ID: 74245415
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  • It'd be weird without McDonald's

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