It'd be weird without McDonald's - a theoretical and qualitative study into methods a small or medium enterprise could adopt in a sponsorship agreement with a local sports team with the ultimate aim of increasing sales

Student thesis: Master thesis (including HD thesis)

  • Timothy Prioulx Cooper Wognsen
4. term, Culture, Communication and Globalization, Master (Master Programme)
LanguageEnglish
Publication date28 Feb 2013
Publishing institutionAAU
ID: 74245415