Raising the profile of negotiation Development and implementation of a Content Management System for the school Friskolen Østerlund Resume The thesis deals with the development and implementation of a new home page for the school Friskolen Østerlund, and discusses development of a design which both caters for the need for raising the profile of the values of the school, and the need for a free and open reflective debate. Development of the home page is based upon a theoretical discussion, followed by an empirical analysis of the organisation, community and negotiation at the school Friskolen Østerlund. The results of the analysis indicate great commitment amongst parents, management and staff, but indicate also that the school is best described as a corporate-like organisation. The board and committees have a decisive influence upon the ongoing negotiation of the values and development of the school, whereas a more open and free debate amongst the remainder of the parental community is difficult to demonstrate. As the basis for the chapter dealing with design, I argue the case that the school’s new home page should be regarded as a Common Information Space based upon a dialectic relationship between closed and open elements. I argue furthermore that a web-based Content Management System (CMS) is a dynamic and flexible option, which is capable of catering for the requirement for many users and many types of content. The change from the previous home page administered by a webmaster, to the new CMS with many front-end users – users who have access to establish and edit content – opens up the opportunity for a notably different role for the school’s home page as a virtual meeting place for parents, students and staff. Arrangement of parents’ meetings, activities at the school, and the course of tuition, can in future take place via the home page, which in itself will promote mediation-based negotiation.