Instagram influencers impact on Gen Y purchase intention in Denmark: Instagram influencers impact on Gen Y purchase intention in Denmark
Student thesis: Master Thesis and HD Thesis
- Frederikke Wierenfeldt Guld
4. Semester, Economics and Business Administration (Marketing), Master (Master Programme)
| Language | English |
|---|---|
| Publication date | 1 Jun 2023 |
| Number of pages | 58 |