Abstract:
This topic has arisen from the concept of experience economy with interest in the four experience realms which improves experiences derived from consuming services/products in the tourism sectors. The study will discuss how to manage offerings/activities in a tourism destination to engage guests in all dimensions included in the four experience realms of Pine and Gilmore (1999). The paper will mainly focus on preferences of Cameroon leisure tourists towards improving their experiences while at the Ndawara estate by incorporating the four experience realms in offerings to provide a memorable experience while at same time, suggesting two innovative tourism offerings (cultural activities and opening a mini museum) that will go a long way to improve the tourism experience of the destination. A case study of an agro-tourism destination will be introduced in this paper to illustrate how the four experience realms are applied to engage tourists/guests in four dimension.
Experiences is a fourth economy offering and are the core product of the tourism industry and are made up of behavior, perception, cognition and emotions that are either expressed or implied” There is no one fixed definition for experience or a specific way of delivering an experience. This is because tourists experience is created during their encounter with the product either through visiting, learning or having pleasurable moments away from home. The expectation of a pleasurable and memorable experience is what motivates tourists/ guests/consumers towards acquiring a product. when a customer pays for a service, it is inclusive of a set of intangible activities carried out for him. On the other hand, when a customer buys an experience he expects to enjoy several events which could be memorable offered by that company. Experience is enhanced by adding some ambience, customise music, free refreshment, exotic scenery or artistic attraction. All of these engage the guests in a level which are connected to the four experience realms. “Therefore, experience is the market”
Keywords: Abstract:
This topic has arisen from the concept of experience economy with interest in the four experience realms which improves experiences derived from consuming services/products in the tourism sectors. The study will discuss how to manage offerings/activities in a tourism destination to engage guests in all dimensions included in the four experience realms of Pine and Gilmore (1999). The paper will mainly focus on preferences of Cameroon leisure tourists towards improving their experiences while at the Ndawara estate by incorporating the four experience realms in offerings to provide a memorable experience while at same time, suggesting two innovative tourism offerings (cultural activities and opening a mini museum) that will go a long way to improve the tourism experience of the destination. A case study of an agro-tourism destination will be introduced in this paper to illustrate how the four experience realms are applied to engage tourists/guests in four dimension.
Experiences is a fourth economy offering and are the core product of the tourism industry and are made up of behavior, perception, cognition and emotions that are either expressed or implied” There is no one fixed definition for experience or a specific way of delivering an experience. This is because tourists experience is created during their encounter with the product either through visiting, learning or having pleasurable moments away from home. The expectation of a pleasurable and memorable experience is what motivates tourists/ guests/consumers towards acquiring a product. when a customer pays for a service, it is inclusive of a set of intangible activities carried out for him. On the other hand, when a customer buys an experience he expects to enjoy several events which could be memorable offered by that company. Experience is enhanced by adding some ambience, customise music, free refreshment, exotic scenery or artistic attraction. All of these engage the guests in a level which are connected to the four experience realms. “Therefore, experience is the market”
Keywords: Experience economy, four experience realms, offerings, PLC, TALC, innovative suggestions, escapist, esthetic, entertainment, education, engage. Cameroon liesure tourists, tea estate, ranch