Identity Formation in Destination Branding - a perspective on Aalborg

Student thesis: Master thesis (including HD thesis)

  • Andreas Thestrup Østergaard
  • Christoffer Madsen
A study concerned with the identity formation of Aalborg created through VisitAalborg from a marketing perspective, complimented by an analysis of outbound tourism in China on how to attract young Chinese tourists to Aalborg through the use of social media.
LanguageEnglish
Publication date31 May 2018
Number of pages121
ID: 280192786