Identity Formation in Destination Branding - a perspective on Aalborg
Student thesis: Master Thesis and HD Thesis
- Andreas Thestrup Østergaard
- Christoffer Madsen
4. term, Culture, Communication and Globalization, Master (Master Programme)
A study concerned with the identity formation of Aalborg created through VisitAalborg from a marketing perspective, complimented by an analysis of outbound tourism in China on how to attract young Chinese tourists to Aalborg through the use of social media.
| Language | English |
|---|---|
| Publication date | 31 May 2018 |
| Number of pages | 121 |
| Keywords | Destination branding, Identity Formation, Aalborg, Tourists, Tourism, Social media |
|---|