• Saulo Arias Hernandez
4. Semester, Digital Communication Leadership (Erasmus+) (Master Programme)
The field of information communication technologies for development is presently geared towards digital development. The implementation of tools like digital platforms aid in the integration of underdeveloped regions into an increasingly digitized world. The present research analysed one such platform operating through an initiative named Onda Rural, promoting family agriculture practices in the region of Latin America and the Caribbean. The research was done in collaboration with the Food and Agriculture Organization of the United Nations. Therefore, the goals of the research were threefold: to identify factors influencing the organizational effectiveness of Onda Rural, how the ICT platform contributes to this effectiveness, and areas of improvement for the initiative. A modified version of Midrange Socio-Technical Systems theory was utilized to include factors relevant to digital platforms and organizational effectiveness. Through a deductive analysis which utilized this theoretical framework, seven factors were identified as most influential. These include: the alignment of organization values and cohesive vision which contributed to collaboration and network creation; the standards and routines allowing consistent and quality creation of content; streamlined communication and dynamic information contributed to the effectiveness of daily operations; and the modularity and reliability of the digital platform allowing for the greatest avenues for continuous improvement. Six recommendations were also detailed concerning future steps that Onda Rural can implement for the increase effectiveness of the initiative in achieving its goals of supporting the communication, capabilities, and participation of family farmers in the Latin American and Caribbean region.
Publication date10 Apr 2023
Number of pages60
External collaboratorOnda Rural
no name vbn@aub.aau.dk
ID: 523054193