This report gives a strategic proposal for how successful cycling city planning is reached in Randers the Municipality of the Year 2013. Learning by the case study, the thesis answers with a range of aspects as respectively: Knowledge, networks and ownerships together with a baseline of a sustained focus on success. The electric bike is one of the successful elements for urban people to start cycling as the many hills in Randers as well the health focus plays increasingly a central role too in persuading new users – which in this report is called ‘cyclists with body awareness’. Actually all the managers of the municipality are activated and the project is open for new play pals, events, spinning and good stories, e.g. about a professional handball girl in Randers – one of the cycling ambassadors. All in all the cycling culture grows out of success, success and more success in the areas one by one with 45 % increase in the proportion of cycling trips during three years.