How do followers experience a parasocial relationship towards youtubers, and how is this relevant for influencer marketing?
Student thesis: Master thesis (including HD thesis)
- Nicoline Silke Strand Henriksen
- Josefine Mølholm Larsen
- Benedicte Helverskau Pedersen
4. term, Communication, Master (Master Programme)
| Language | Danish |
|---|---|
| Publication date | 28 May 2019 |
| Number of pages | 151 |