How do followers experience a parasocial relationship towards youtubers, and how is this relevant for influencer marketing?
Student thesis: Master thesis (including HD thesis)
- Nicoline Silke Strand Henriksen
- Josefine Mølholm Larsen
- Benedicte Helverskau Pedersen
4. term, Communication, Master (Master Programme)
Language | Danish |
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Publication date | 28 May 2019 |
Number of pages | 151 |